![]() “A large part of coming here had to do with a sense that Kalamazoo loves movies, and certainly the theater,” Sanford says. The company that owns the theater is based in Austin, Texas, and has nine other locations in the U.S. James Sanford, creative manager at Alamo Drafthouse and former local movie critic, says Kalamazoo is a perfect place for a dining cinema because of its love of the arts. Alamo enacts a strict no-talking and no-texting policy and requires all patrons under 18 to be accompanied by an adult for a maximum movie-friendly atmosphere. It also has seating near the box office for those who want to dine before or after a movie.īoth movie houses offer craft beer and restaurant-quality food like sliders, sweet-potato fries and fried pickles, but Celebration! also offers D-BOX seating - seats with special simulators that move you with the action of the movie. ![]() The Alamo Drafthouse Cinema, which opened a month later in downtown Kalamazoo, became the first movie theater in the area to serve dinner directly to patrons seated in the theaters. Portage’s Celebration! Cinema opened Oscar’s Bistro in October, offering an in-house restaurant dining option that allows patrons to buy beer, wine, appetizers and meals and either eat them in the Bistro or bring them into the theater. That expansion just recently made its way to Southwest Michigan. For the first time since the downturn, the movie-theater industry made money in 2010, and the rapid expansion of in-theater dining and drinking experiences has been credited in part for the upward trend. Whatever the reason, in reaction to the loss of revenue, movie houses had to take a new direction and create a niche experience that had the comforts of home but couldn’t be found in the living room. Or maybe when recession-burdened moviegoers decided to pinch pennies and go out, they wanted to spend their money on more extravagant experiences. Redbox, Amazon, Hulu, Netflix, BluRay and the advancement of good, affordable sound and television equipment made it possible to turn your living room into a more comfortable, less intrusive entertainment experience. The bad economy may have forced parents to save money on babysitters and dinner by ordering pizza and renting a DVD. Experts can’t seem to agree why, though certain factors are cited as possible reasons. In 2001, the revenue of movie houses started to drop, according to the Motion Picture Association of America’s theatrical marketing statistics. ![]() The moviegoing generation has grown up, and until recently theaters hadn’t grown up with them. Tickets to a D-BOX show will cost an additional $8 on top of the regular movie ticket price.When we think of eating at the movies, we tend to think of the theaters of our childhood: the intoxicating smell of buttered popcorn emanating from behind the snack counter, the thrill of drinking sodas the size of our faces as we’re shrouded in darkness, popping Good & Plenty candies or nachos into our mouths, eyes glued to the screen.īut that’s the problem, say movie-industry analysts. Other recent movies that have used the technology at other theaters include “The Hobbit: An Unexpected Journey,” “Wreck it Ralph” and “A Good Day to Die Hard.” The screening room with the D-BOX chairs will have five shows a day of “Jack” over the weekend. Rick said that the rise of digital filmography paved the way for this technology. It brings you into the movie.”Įach film will come with a time code for D-BOX that ensures movement is coordinated with the action on screen. “The D-BOX experience makes things more immersive. ![]() “It’s a premium product,” said Matthew Rick, manager at Celebration! Cinema. Edgewood Blvd., opened the new movie “Jack the Giant Slayer” with the new seats, which subject viewers to a range of motions, from more subtle movements when on-screen action is slow, to more intense movements when action is high. The theater unveiled 26 D-BOX seats to enhance the moviegoing experience for its customers.Ĭelebration! Cinema, 200 E. Friday, March 1 - Lansing’s Celebration! Cinema is shaking things up with some new technology debuting today.
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